Marketing & Branding

InThink writes marketing plans, assists in the roll out of your products and services, handles press and media relations and creates videos that WOW. Sometimes rebranding  is necessary, particularly if the target audience believes that the current branding is old fashioned or not relevant to today’s audiences.

During a needs assessment survey conducted by WSPPN to ascertain the needs and technical direction for Region 9 (Arizona, California, Hawaii and Nevada) pollution prevention providers, it became clear that the WSPPN logo and branding had become stale.  While the brand served the community well for 20 years, a new energy was needed and so Walden worked with a designer and a new logo was designed to reflect the new programs and address the needs uncovered by the needs assessment.

 

 

 

The P2Rx Centers though the marketing group, conducted a survey of its monthly on-line column of articles run via Greenbiz.org.  It was felt that that the name and logo looked 80’s high tech and did not necessarily reflect the purpose of the column or give it the right energy. The group renamed the column from P2 Pathways to P2 Impact and included air, water and land to signify three of the environmental outcomes that the pollution prevention (P2) network addresses.

 

        

 

 

 

 

 

 

 

 

 

 

 

 

The Sierra Green Building Association logo was out-of-date.  Focus groups were conducted to get feedback on SiGBA’s logo and image.  The new logo enabled the group to appeal to a broader audience and expand its mission from merely building to green building and green living.  SiGBA launched a green festival called GreenFest that was a hit in the Northern Nevada and Northern California.

 

 

 

 

 

 

With the rebranding of WSPPN and its new logo, we also created an ad that was placed in a conference program, the WSPPN website and other media that we wished to promote the WSPPN brand.